data driven.
impact focused.

demonstrating the impact of highly effective coaches

Our athletes share countless stories about the impact highly effective coaches had on their lives; The Coaching Effect takes it one step further. By quantifying the coaching behaviors that lead to the best experience possible for the athletes we serve.

Our data-centric approach provides a framework to help all stakeholders enhance the athlete experience to impact developmental and community outcomes. These outcomes include improved academic performance, athletic achievements, and more— enabling us all to advocate for the benefits of athletics and effective coaches.

Through extensive research, we’ve identified six key pillars that are crucial for improving the student-athlete experience. By quantifying a coach’s effectiveness in each area, we provide detailed, an easy-to-understand data dashboard for athletic directors and coaches. This serves as your program’s ultimate playbook for consistent coaching growth and success.

CONNECTION | PSYCHOLOGICAL SAFETY | COMMUNICATION | STRUCTURE | CHALLENGE | SKILL DEVELOPMENT | CONNECTION | PSYCHOLOGICAL SAFETY | COMMUNICATION | STRUCTURE | CHALLENGE | SKILL DEVELOPMENT

the six pillars of effective coaching

let's begin

Coaching Effect Canada is a groundbreaking research initiative dedicated to quantifying and understanding the transformative power of effective coaching. From education-based athletics to high-performance national teams, university programs, and elite club sports, we comprehensively analyze how coaching relationships influence athletic and personal development.

By conducting rigorous, longitudinal studies across diverse sports, demographics, locations, and competition levels, we tell the powerful story of a coach's impact beyond traditional performance metrics. Our advanced statistical analysis demonstrates how effective coaching drives athlete outcomes, such as academic success, personal growth, and high-performance achievement.

With these data-driven peer-reviewed, insights, we support coaches, sports organizations, and athletic programs in elevating coaching standards, fostering coach development, and celebrating the extraordinary influence coaches have on athletes at every level of sport.

leading the research in coaching impact

our process

we measure

we analyze

we communicate findings

We listen directly to your athletes, gathering anonymous and honest feedback about their experiences with coaches to uncover what truly makes a great coaching relationship.

Utilizing in-depth data analysis, we explore how coaching impacts athletes’ growth on and off the field, revealing the true power of effective coaching.

We tell the story of coaching by sharing insights that highlight how the right coach can transform an athlete’s life. Our findings empower coaches, athletes, and sports organizations to create an even greater impact.  

join the movement

Be part of a revolution in understanding and enhancing the impact of effective coaching. Together, we can elevate coaching standards and empower athletes to thrive—on the field, in the classroom, and beyond.

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