research

how can we help you tell your story?

I work with:

high school sports

university athletics

high performance teams

youth club sports

the coaching effect assessment

The Coaching Effect Assessment is a powerful, anonymous survey tool designed to quantify the qualitative aspects of coaching relationships. In just a few minutes, it captures athletes' perspectives across six key behavioral themes:

CONNECTION | PSYCHOLOGICAL SAFETY | STRUCTURE |
COMMUNICATION | CHALLENGE | SKILL DEVELOPMENT


This innovative assessment goes beyond traditional performance metrics to measure the human elements of coaching. It reveals how coaching relationships influence critical outcomes such as academic performance (like attendance, disciplinary measures, and grades), athletic achievement, and community impact. By transforming subjective coaching experiences into objective, actionable data, the Coaching Effect Assessment empowers athletic programs to:

Develop data-driven and specific professional development plans for coaches.

Advocate for the impact your coaches are having on athletes, regardless of athletic outcomes and your win/loss record.

Enhance coach-athlete interactions for better outcomes.

for post-secondary teams and athletic programs

university student-athlete assessment

The University Student-Athlete Assessment analyzes the post-secondary experience as a whole; from measuring the interactions your student-athletes have with additional support staff like Athletic Training and Strength and Conditioning, to their community development impacts, to the degree they feel supported with their academic and professional endeavours. We know student-athletes at the college and university level are experiencing unique challenges while performing at a high level both from an athletic perspective and with their academic demands. Our research can help illustrate where your Athletic Department is providing outstanding support, and where we can move from good to great. 

In combination with the Coaching Effect Assessment, the University Student-Athlete Assessment can provide unique and powerful insights into the ripple effect coaches can have at the highest levels of sport. This can include:

How coaches and support staff can influence and impact academic outcomes

Analytics surrounding the community impact your team and/or Athletic Department can have, including service hours, sense of belonging, and role modeling.

Detailed insights for where Athletic Departments need to allocate resources and professional development funds to support the structures that enhance the student-athlete experience the most.

for competitive organizations for ages 14-18

youth club sports

The Youth Club Assessment explores the competitive experience of young athletes in a holistic way — from evaluating how age-appropriate their training environments are, to measuring how coaches facilitate the development of key life skills such as resilience, stress management, and sportsmanship. We recognize that youth athletes are navigating formative challenges both in sport and personal growth. Our research helps identify where your club is excelling in supporting these athletes and where there are opportunities to enhance their developmental journey.

In combination with the Coaching Effect Assessment, the Youth Club Assessment offers unique insights into how coaching behaviors influence young athletes' experiences, setting a foundation for long-term success in sport and beyond. This can include:


Develop targeted plans to help coaches nurture athletic and life skills.

Equip athletes with the skills needed to advance to higher levels of competition.

Strengthen coach-athlete relationships to foster a positive and supportive environment for long-term success.

for national and international teams

high performance sport

The High-Performance Assessment evaluates the elite athletic experience comprehensively — from analyzing the support athletes receive through resources like sports science, performance psychology, and medical staff, to assessing how coaches facilitate mental resilience, strategic growth, and leadership development. We recognize that athletes at national and international levels face immense pressure to excel, balancing rigorous competition schedules with ongoing personal and professional development. Our research helps identify where your team is excelling in supporting these athletes and where enhancements can drive greater performance outcomes.

When combined with the Coaching Effect Assessment, the High-Performance Team Assessment delivers powerful insights into how coaching behaviors drive elite-level outcomes. It highlights where coaches are excelling in developing athletes' skills, resilience, and leadership, and where small adjustments could lead to significant gains. By identifying these high-impact areas, this combined approach equips coaches with the tools to refine their methods, maximize athlete potential, and sustain long-term success on the international stage. This can look like:

Enhancing coach-athlete communication for clarity, trust, and peak execution.

Optimizing performance environments to support both physical and mental resilience.

Providing data-driven insights on resource allocation for sports science and athlete support services.

for high school sports

For High School Athletic Directors, Coaches, and Administrators we recommend The Coaching Effect Assessment. This assessment is a powerful tool for education-based athletics on it's own, as we are able to correlate our six behavioral themes to academic outcomes like attendance, grades, disciplinary measures, and post-secondary acquisition.

Learn how Athletic Director Jake Mourtizen is using their Coaching Effect data to improve the impact education-based athletics is having at his school.

for high school sports

for university athletics

for youth club sports

for high performance teams

for high school sports

for university athletics

for youth club sports

for high performance teams

Learn how the axemen lacrosse club is making data-driven decisions to advance their professional development for their coaching staff.

FOR YOUTH CLUB SPORTS

For those working with competitive clubs that includes youth aged 14 through 18, we recommend the Coaching Effect Assessment and the Youth Club Assessment. The Coaching Effect Assessment is a powerful tool that focuses on our six behavioral themes in regards to coaching effectiveness. The Youth Club Assessment allows us to further understand the age-appropriate competitive experience your athletes are having, and how your coaches are supporting the development of their athletic pursuits and life skills like resilience, stress management, and sportsmanship.

for high school sports

for university athletics

for youth club sports

for high performance teams

Learn how the university of saskatchewan is supporting indigenous sport communities through the coaching effect assessment.

for UNIVERSITY ATHLETICS

For college and university Athletic Directors, Coaches, and Administrators we recommend the Coaching Effect Assessment and the University Student-Athlete Assessment. The Coaching Effect Assessment is a powerful tool for education-based athletics on it's own, as we are able to correlate our six behavioral themes to academic outcomes like GPA. The University Student-Athlete Assessments allows us to further understand the holistic student-athlete experience, including support services like Athletic Training, Strength and Conditioning, Academic and Career Support, and more.

For those working with high performance teams, from Canada Games Provincial representation to National Teams representing Canada on the world stage, we recommend the Coaching Effect Assessment and the High Performance Assessment. The Coaching Effect Assessment is a powerful tool that focuses on our six behavioral themes in regards to coaching effectiveness. The High Performance Assessment allows us to further understand the high performance athlete experience, including managing pressure and expectations, cross-cultural communication while travelling internationally, working with media, and pursuing excellence at the highest level.

for high school sports

for university athletics

for youth club sports

for high performance teams

Learn how athletics canada is using their coaching effect data in the pursuit of la 2028.

FOR HIGH PERFORMANCE TEAMS