The Coaching Effect Canada is a groundbreaking research initiative focused on understanding how effective coaching drives athletic and personal growth. We conduct in-depth longitudinal studies across a range of sports, levels, and demographics to quantify coaching impact beyond performance metrics, including academic success, personal development, and high-performance outcomes.
By providing data-driven insights, we help coaches, sports organizations, and athletic programs elevate coaching standards and foster development at every level.
helping you tell your story
Building trust-based relationships that foster meaningful connections between coaches and athletes.
Creating environments where athletes feel safe to take risks, voice concerns, and thrive without fear of judgment.
Establishing consistent routines, expectations, and support systems that enable athletes to focus on growth.
Sharing clear, constructive, and effective information to build understanding and team alignment.
Encouraging athletes to stretch beyond their comfort zones, unlocking new levels of performance and resilience.
Focusing on advancing athletes' competencies, ensuring they continually improve and excel in their sport.
LAUREN KELBA - EXECUTIVE DIRECTOR
learn about lauren
kyle craighead - vp of program planning
chuck schmidt - president
mikaela richter - director
ashley olson - director
Tim bennett - director
learn about kyle
learn about lauren
learn about Chuck
learn about ashley
learn about tim
LAUREN KELBA - EXECUTIVE DIRECTOR
Lauren comes with a wealth of experience across sports and education. She earned her Bachelor's degrees in Recreation and Sport Management, and Ethics and Public Policy, while as a NCAA Division One student-athlete. She earned her Master's in Education and is currently pursuing her Graduate Certificate in Executive Coaching at Royal Roads University.
When she's not pouring over research, Lauren teaches at Mount Royal University or is out in the mountains. Lauren and her husband live in Calgary, Alberta.
kyle craighead - vp of program planning
chuck schmidt - president
mikaela richter - director
ashley olson - director
tim bennett - director
learn about kyle
learn about lauren
learn about lauren
learn about ashley
learn about tim
LAUREN KELBA - EXECUTIVE DIRECTOR
Doctorate of Education in Learning Organizations and Strategic Change, who has taught, coached, served as athletic director, and served as a school and district administrator. Purchased and implemented the use of the Coaching Effect Platform as a district administrator Nashville, TN. Dr. Craighead is also an Adjunct Professor at Lipscomb University for the Graduate Program in Educational Leadership.
kyle craighead - vp of program planning
chuck schmidt - president
mikaela richter - director
ashley olson - director
tim bennett - director
learn about lauren
learn about lauren
learn about lauren
learn about ashley
learn about tim
LAUREN KELBA - EXECUTIVE DIRECTOR
A whole bio would go here! Education, qualifications, hobbies, etc. Sports, backstory. A whole bio would go here! Education, qualifications, hobbies, etc. Sports, backstory. A whole bio would go here! Education, qualifications, hobbies, etc. Sports, backstory.
Bachelor's One
Bachelor's Two
Master's
Grad Cert
fun fact
kyle craighead - vp of program planning
chuck schmidt - president
mikaela richter - director
ashley olson - director
tim bennett - director
learn about kyle
learn about lauren
learn about lauren
learn about ashley
learn about tim
LAUREN KELBA - EXECUTIVE DIRECTOR
A whole bio would go here! Education, qualifications, hobbies, etc. Sports, backstory. A whole bio would go here! Education, qualifications, hobbies, etc. Sports, backstory. A whole bio would go here! Education, qualifications, hobbies, etc. Sports, backstory.
Bachelor's One
Bachelor's Two
Master's
Grad Cert
fun fact
kyle craighead - vp of program planning
chuck schmidt - president
mikaela richter - director
ashley olson - director
tim bennett - director
learn about kyle
learn about lauren
learn about lauren
learn about ashley
learn about tim
LAUREN KELBA - EXECUTIVE DIRECTOR
Ashley graduated from the University of Nebraska-Lincoln in 2019. She spent her college years in the gym as a volleyball coach at the high school and club level, where she found her love of coaching and helping coaches be the best versions of themselves. Ashley now lives in Minden, Nebraska with her husband, two kids, and two golden retrievers.
kyle craighead - vp of program planning
chuck schmidt - president
mikaela richter - director
ashley olson - director
tim bennett - director
learn about kyle
learn about lauren
learn about lauren
learn about lauren
learn about tim
LAUREN KELBA - EXECUTIVE DIRECTOR
Tim is a certified mental performance coach with 24+ years of experience in Division I soccer and youth development. A proven leader, he blends data-driven strategies, sports psychology, and holistic coaching to empower athletes and coaches. Passionate about coach education and mentorship, he fosters growth, trust, and measurable success in the competitive environment and beyond.
kyle craighead - vp of program planning
chuck schmidt - president
mikaela richter - director
ashley olson - director
tim bennett - director
learn about kyle
learn about lauren
learn about lauren
learn about lauren
learn about Ashley
LAUREN KELBA - EXECUTIVE DIRECTOR
Lauren comes with a wealth of experience across sports and education. She earned her Bachelor's degrees in Recreation and Sport Management, and Ethics and Public Policy, while as a NCAA Division One student-athlete. She earned her Master's in Education and is currently pursuing her Graduate Certificate in Executive Coaching at Royal Roads University.
When she's not pouring over research, Lauren teaches at Mount Royal University or is out in the mountains. Lauren and her husband live in Calgary, Alberta.
kyle craighead - vp of program planning
Doctorate of Education in Learning Organizations and Strategic Change, who has taught, coached, served as athletic director, and served as a school and district administrator. Purchased and implemented the use of the Coaching Effect Platform as a district administrator Nashville, TN. Dr. Craighead is also an Adjunct Professor at Lipscomb University for the Graduate Program in Educational Leadership.
chuck schmidt - president
The sun dipped below the horizon, painting the sky with hues of orange and pink. A curious cat watched from the windowsill as the children played in the yard. Somewhere in the distance, a train whistled, its sound cutting through the quiet evening air. A stack of books sat on the table, their pages slightly worn from years of flipping.
mikaela richter - director
The sun dipped below the horizon, painting the sky with hues of orange and pink. A curious cat watched from the windowsill as the children played in the yard. Somewhere in the distance, a train whistled, its sound cutting through the quiet evening air. A stack of books sat on the table, their pages slightly worn from years of flipping.
ashley olson - director
Ashley graduated from the University of Nebraska-Lincoln in 2019. She spent her college years in the gym as a volleyball coach at the high school and club level, where she found her love of coaching and helping coaches be the best versions of themselves. Ashley now lives in Minden, Nebraska with her husband, two kids, and two golden retrievers.
Tim bennett - director
Tim is a certified mental performance coach with 24+ years of experience in Division I soccer and youth development. A proven leader, he blends data-driven strategies, sports psychology, and holistic coaching to empower athletes and coaches. Passionate about coach education and mentorship, he fosters growth, trust, and measurable success in the competitive environment and beyond.
This section will link to either the ABOUT page or the RESEARCH page... or maybe the blog if we can publish some white papers??
This will take you to he CONTACT page, coded in Hubspot, to book a call to learn more
This will definitely link to the BLOG where we can publish research insights, white papers, contributing articles, etc...
LEARN MORE